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Research papers

Value-based segmentation, social change and consuming orientations

Market segmentation is a way of solving problems of mass marketing. All kind of segmentations and typologies have become more and more popular. If these are to be useful, they must assist to understanding of consuming habits of target groups. At the...

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Author: Marttl Puohiniemi
June 15, 1991
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Citation

Puohiniemi, M. (1991a, June 15). Value-based segmentation, social change and consuming orientations. ANA - ESOMAR. Retrieved May 02, 2024, from


https://ana.esomar.org/documents/value-based-segmentation-social-change-and-consuming-orientations